About Mistamina

A new country fashion label, founded and designed by Lady Melissa Percy

Fashion label Mistamina is a British brand delivering a chic clothing range for the great outdoors, designed by Lady Melissa Percy to provide a unique, youthful update to outdoor wear, styled with a tomboy edge. Mistamina offers a unique position in the fashion world and was born to bridge a gap in the market for affordable feminine outdoor clothing.

The debut collection is designed to challenge preconceived misconceptions of female outerwear. The ethos of the brand combines style with a relaxed, comfortable feel taking you from a vibrant London lifestyle to country weekends effortlessly.

The capsule collection comprises of two camouflage bomber jackets, with both brown and blonde sherpa lining, loose fitted suede effect shirts in an array of colourways and a chunky knit jumper in both black and cream. Pieces are cut to flatter, designed for comfort and carry a colour palette featuring authentic rustic hues finished with contrast scarlet detailing – a symbol of Mistamina.

Lady Melissa says of the collection, “I have aimed to create a range of outdoor performance clothes which are also feminine. In addition they are fresh, practical, contemporary and edgy. I’ve designed pieces which I would wear myself and which combine elegance with an active outdoor lifestyle.”

Two years ago Missy set out to create her first feminine outdoor clothing line designed with a young, cool vibe. Missy has lived and breathed an outdoor life from a young age and fashion has always been close to her heart. With a love of British style Missy based the collection on designs she sketched when she could not find clothes to wear that were both stylish and that suited her fun and adventurous lifestyle.

The resulting collection gives a subtle nod to her passion for the countryside with a unique edge.

I have aimed to juxtapose outdoor performance wear with femininity. Creating pieces that deliver a fresh, contemporary, edgy stance to traditional outerwear. I’ve designed pieces that I would wear myself; a capsule collection that embodies an appreciation of sartorial elegance coupled with an active outdoor lifestyle