INTRODUCING THE ALEXA WITH JULY’s Action GIRL
EMMA LOUISE CONNOLLY

This month’s hero piece is our Alexa Jumper, a bold, cobalt blue chunky knit jumper featuring shoulder and elbow patches. The Alexa takes its name from Alexa’s Animals, a small charity based in the heart of rural Northumberland. I am incredibly proud to announce that 5% of the cost of this jumper will be donated to the charity.

July’s Action Girl is model and designer Emma Louise Connolly, pictured wearing our Alexa jumper. Here Emma Lou answers our burning questions, from what’s top of her bucket list to her dream dinner party guests.

Service station challenge: If you were hungover and stuck on the M1 which fizzy drink, snack and chocolate bar would you choose?

Irn Bru, Minstrels and salt and vinegar McCoys.

Favourite cocktail?

Pisco sour.

Who would play you in the story of your life?

Hopefully someone cool like Sienna Miller or Angelina Jolie.

Favourite film?

The Intouchables

Your greatest love?

To travel with my loved ones.

Top of your bucket list?

To visit the pyramids of Giza or to go to the Brazilian Carnival.

Favourite song?

You and Me by the Wannadies or Dreams by Fleetwood Mac. I can’t choose one!

Party trick?

The worm.

Dream dinner party guests

All of my family and friends. And Julia Roberts mingled between.

Describe yourself in three words?

Happy, kind and determined.

Who’s your style icon?

90s Nicole Ritchie.